Contact Us
Employee Advocacy
Service
Amplify Your Professional Influence and Impact
Overview
Employee advocacy encompasses the act of employees endorsing their workplace, be it online or offline. This digital age practice often takes shape through social media, resembling modern word-of-mouth. Employees engage in social media advocacy by sharing company content, ranging from job postings to articles, thereby promoting their company’s brand. Despite the undeniable advantages, around 80% of employers haven’t established thorough brand advocacy programs. This might be attributed to uncertainties in program creation, motivating participation, or insufficient leadership backing.
Employee Advocacy Benefits
The primary benefits of our employment advocacy services include:
Cultivate Thought Leadership
Empower employee advocates with
advocacy programs, fostering thought
leadership and expanding brand reach
through shared content.
Enhanced Loyalty
Employees’ genuine sharing
amplifies brand awareness
and loyalty, building trust and
family-like connections for
effective marketing.
Talent Magnet
Amplify company reputation
through employees’ social media
endorsements, aiding talent recruitment
and retention efforts.
Heightened Social Engagement
Shared content by employees
garners eightfold engagement,
reinforcing the need for employee
advocacy programs to
expand social reach.
Engagement Boost
Integrate advocacy with
engagement strategies,
tapping into vested employee
interests for effective brand evangelism
and organizational growth.
Business Attraction
Leverage employee advocacy
to extend marketing reach,
turning employees into valuable
brand promoters for
attracting new business.
Step-by-Step Process
Here are the 6 sequential actions to take utilizing our employment advocacy services:
1. Establish Clear Goals and Content Strategy
Define program objectives and content approach to lay a strong foundation for employment advocacy services. Aim for a balanced content mix.
2. Select Target Employee Groups
Identify employee segments for effective program implementation. Secure leadership support and engage socially active employees first.
3. Demonstrate Value to Employees
Educate employees about the benefits of building a professional reputation, impacting business success through sharing, and expanding networks.
4. Launch Your Program
Execute a comprehensive launch plan, involving existing communication channels and leadership participation for sustainable engagement.
5. Sustain Employee Engagement
Maintain momentum through regular reminders, recognition, mobile sharing encouragement, and ongoing content strategy refinement.
6.Measure Program Success
Track engagement rates, active users, content impact, and downstream outcomes against set metrics to assess employment advocacy services' effectiveness.
Let Us Help You!
Explore how GEO Career guides you through these steps for our employment advocacy services:
Foster Thought Leadership
GEO Career kick-starts your journey
by helping you define clear program
goals and a content strategy.
Target Audience Selection
Identify key employee groups
with GEO Career’s guidance.
We analyze social media activity,
ensuring engagement from
socially savvy employees.
Employee Value Education
We enlighten employees on
the perks and showcase how
advocacy builds their professional
reputation and strengthens networks.
Seamless Program Launch
Count on GEO Career to ensure
a successful launch through strategic
communication channels, engagin
leadership, and sustainability planning.
Sustained Engagement
GEO Career keeps the momentum
alive through consistent communication,
recognition strategies, mobile
integration, and refining
content relevance.
Measure & Optimize
We provide insights into
engagement rates, user activity,
and downstream outcomes, optimizing
employee advocacy’s impact
on site traffic, hiring, and sales.
Contact Us
Thanks for checking out GEO Career! Just drop us a line with your contact info, what service you need, and a quick note on how we can assist you. We look forward to hearing from you.
Frequently Asked Questions
AEmployee advocacy involves employees endorsing their workplace, either online or offline.
AEmployees participate in social media advocacy by sharing company content, including job postings and articles.
AEmployee advocacy programs enhance social reach, as demonstrated by the eightfold engagement increase from shared content.
